In the mid 1950's, some commercial flavors for animals began to be marketed. A few people in the feed industry began to
notice that some feed additives such as antibiotics, etc., which was very good for the animal, was not palatable. As
more and more of these additives were introduced and blended into the feed, the "law of diminishing returns" was observed
in palatability. Variations in feed ingredients, combined with feed additives were a major opportunity for flavor in the United
States and the world. We were limited, by volume, on how much molasses we could use to mask or cover the taste of these additives.
Therefore, another approach to palatability must be considered.
Between the mid 1950's and 1970's, some modest growth was observed in the Flavor Industry and three and later, four, companies
were producing Flavors for animal agriculture. Those growth years were met with some resistance from the nutrition departments
of many feed manufacturers because there was no nutrition in the flavor compound. Some nutritionists even felt insulted by
the flavor concept because they felt that it might be perceived by customers and other feed companies that his feed was inferior
and needed a flavor for the animal to eat it. Today, there are in excess of 20 companies producing flavors for Agriculture.
AGRI-FLAVORS, INC., Guntersville, Alabama, was founded in the fall of 1978. The Founder, Bryce Strachan, had over ten years
experience in the flavor industry. In the spring of 1979, Bill Kendrick, with over ten years experience in the feed industry
and over five years experience in the Flavor Industry, joined AGRI-FLAVORS.
In the spring of 1987, AGRI-FLAVORS moved into newly constructed offices and state of the art production facilities and
continued to produce a quality product with total quality assurance. Sales have increased yearly since the founding of AGRI-FLAVORS.
We feel, the feed industry has complimented AGRI-FLAVORS by our continued growth. AGRI-FLAVORS is a flavor company dedicated
to producing only the best flavors for the Feed Industry, not a company that relegates flavor to a back room operation while
their principal endeavors are in other fields.
With over 19 years of flavor experience in 1993, Bill Kendrick became Agri-Flavors, Inc. president and owner.
After battling with cancer, the Founder, Bryce Strachan, past away in 1994.
In 1996, C. T. Strachan, the General Manager since 1978, retired. Bill Kendrick appointed Sheila Atchley to
be the Vice President and General Manager. Sheila had been an employee of Agri-Flavors since 1982.
Bill, Sheila and the entire staff of Agri-Flavors, Inc., stands ready to help the feed industry in the "Preservation
of Good Taste".