Agri-Flavors' Business Philosophy

Our business aims to provide a high-quality product and reliable service for our customers.

We hope you will enjoy visiting our website and using our products as much as we enjoyed providing them.

THE HISTORY OF ANIMAL FEED FLAVORS AND AGRI-FLAVORS, INC.

In the mid-1950s, some commercial animal flavors began to be marketed. A few people in the feed industry began to notice that some feed additives such as antibiotics, etc., which was very good for the animal, were not palatable. As more and more of these additives were introduced and blended into the feed, the "law of diminishing returns" was observed in palatability. Variations in feed ingredients, combined with feed additives, were a major opportunity for flavor in the United States and the world. We were limited, by volume, on how much molasses we could use to mask or cover the taste of these additives. Therefore, another approach to palatability must be considered.

Between the mid-1950s and 1970s, some modest growth was observed in the Flavor Industry. There were four companies producing Flavors for animal agriculture. Those growth years were met with some resistance from the nutrition departments of many feed manufacturers because there was no nutrition in the flavor compound. Some nutritionists even felt insulted by the flavor concept because they felt that it might be perceived by customers and other feed companies that his feed was inferior and needed a flavor for the animal to eat it. Today, there are over 20 companies producing flavors for Agriculture. 

AGRI-FLAVORS, INC., Guntersville, Alabama, was founded in the fall of 1978. The Founder, Bryce Strachan, had over ten years of experience in the flavor industry. In the spring of 1979, Bill Kendrick, with over ten years of experience in the feed industry and over five years of experience in the Flavor Industry, joined AGRI-FLAVORS.

In the spring of 1987, AGRI-FLAVORS moved into newly constructed offices and state-of-the-art production facilities and continued to produce a quality product with total quality assurance. Sales have increased yearly since the founding of AGRI-FLAVORS.  We feel the feed industry has complimented AGRI-FLAVORS, INC. through our continued growth.  AGRI-FLAVORS, INC. is a flavor company that produces only the best flavors for the Feed Industry. It is not a company that relegates flavor to a backroom operation while its principal endeavors are in other fields. 

With over 19 years of flavor experience, in 1993, Bill Kendrick became Agri-Flavors, Inc., president and owner.

After battling cancer, the Founder, Bryce Strachan, passed away in 1994. 

In 1996, C. T. Strachan, General Manager since 1978, retired. 

Bill Kendrick appointed Karrie Kendrick as Vice President and General Manager in March 2023.  

Bill, his daughter Karrie, and the entire staff of Agri-Flavors, Inc. stand ready to help the feed industry in the "Preservation of Good Taste".

FLAVORING FOR THE ANIMAL FEEDSTOCK INDUSTRY SINCE 1978

Agri-Flavors' Products are specific formulations of taste and aroma enhancers that make animal feedstock more appealing and palatable. The unique formulations are all researched and field-proven to be effective in their recommended applications. Hundreds of feed producers throughout the United States depend on them as essential additives to their feed products.

Only the finest, full-strength natural and artificial flavorings are used in Agri-Flavors' Products. Careful formulation produces consistent uniformity from batch to batch. This, in turn, assures that users can produce uniform feed formulations from month to month. Other quality ingredients, such as carriers and anti-caking agents, ensure excellent dispersion in mixtures. Proper use of antioxidants promotes long-term flavor and aroma stability. Finally, all items are manufactured in strict compliance with the U.S. Food and Drug Administration's standards for purity and quality.

The formulations made by Agri-Flavors are widely used and time-proven. 

Agri-Flavors' Products are available in dry granular, dry powder, and/or liquid form.